Most business owners start strong on social media, post every day for two weeks, then disappear for three months. When a potential customer checks your page and sees the last post was from last spring, it raises a simple question: are they still in business?
Consistency beats volume
There’s no magic number, but for most local businesses a good starting point is about three posts a week on Facebook and Instagram, plus a weekly update on your Google Business Profile. That’s enough to stay visible and look active without burning out. If three feels like too much, two good posts every week is far better than seven posts one week and nothing the next.
Rule of thumb
Pick a number you could keep up during your busiest month. That’s your posting schedule.
What a good week looks like
Monday
A helpful tip
Answer a question customers ask you all the time.
Wednesday
Show your work
A recent project, before and after, or your team on the job.
Friday
Social proof
Share a customer review or a thank-you message.
What actually works
The posts that perform best for local businesses show real work, real people and real results. Stock photos and generic quotes rarely move the needle. The hard part is building a content mix that fits your business, then adjusting it month after month based on what the numbers show. That’s the part we handle for our clients.
What it really takes
Done right, social media is a weekly commitment: planning, gathering and editing photos, writing captions, scheduling, answering messages and checking what’s working. For most owners, that’s several hours a week they simply don’t have. It’s the number one reason pages go quiet, and the number one reason clients hand it off to us.
The bottom line
Posting builds trust with people who already know your name. If you want social media to bring in new customers, pair consistent posting with targeted paid social in the neighborhoods you serve.