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LatestMarketing Strategy · 6 min read Plan Your Spring Ads Now: Why Contractors Who Wait Until March Lose The busy season is won in the winter. Why starting early pays off, plus a simple timeline to follow. Read the article →
Owner Insights · 6 min read What I Learned Paying for Leads in My Own Contracting Business What paying for leads in a family contracting business taught me about where marketing money really goes. Read the article → Google Ads · 7 min read How Much Do Google Ads Cost for Contractors in Chicago? Real benchmark numbers, what drives your cost up or down, and the one number that matters more than cost per click. Read the article → Google Ads · 6 min read 5 Signs You’re Wasting Money on Google Ads Most accounts we audit aren't underfunded. They're leaking. Here are the five problems we find most often. Read the article → Local Service Ads · 5 min read Local Service Ads vs. Search Ads: Which Fits Your Business? How each one charges, where it shows up, how much control you get, and when it makes sense to run both. Read the article → Social Media · 5 min read How Often Should a Local Business Post on Social Media? A realistic posting plan you can keep up with, and what it really takes to make social media pay off. Read the article → Local SEO · 8 min read Local SEO Basics: How to Show Up in Google’s Map Results How Google picks local results, and what goes into earning your spot in the map pack. Read the article → Targeting · 7 min read How to Target the Right Customers (and Stop Paying for the Wrong Ones) Location, keywords, timing and audiences: how to aim your budget at the customers you actually want. Read the article → Marketing Strategy · 7 min read The 5 Marketing Services That Matter Most for Local Businesses What each service does, what it costs, and why the order you tackle them in matters. Read the article → Marketing Strategy · 7 min read The 5 Marketing Services That Matter Most for Local Businesses What each service does, what it costs, and why the order you tackle them in matters. Read the article →

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